THE SWITCH 

THE SWITCH

Objective: Capture the essence of the Switch Smartwatch Case and make it relevant to our audience by illustrating the seamless transitions it supports in daily life.

Background: During the ideation phase, we discovered a key insight: people constantly switch roles and activities throughout their day—from work to leisure, from running to runway, from blending in to standing out. This mirrors how the Switch case enables a smartwatch to transition from a tech device to a stylish watch.

Challenge: Develop a campaign that resonates with the audience by showcasing the versatility and practicality of the Switch Smartwatch Case.

Strategy: Concept Development: Recognized that people juggle multiple identities daily, similar to how the Switch case functions. This insight drove the campaign's creative direction.
Execution:

Campaign Heroes: Chose Niclas Maaser, YAMATO, and Cha Hyun-Seung as campaign ambassadors. Despite their diverse backgrounds, they all switch between multiple projects, activities, and passions: Niclas Maaser: Model and social media influencer with a love for comedy. Cha Hyun-Seung: Bodybuilder, dancer, and aspiring actor. YAMATO: Fashion icon and TikTok celebrity.

Narrative: The campaign film followed these individuals through their day, showcasing their transitions and highlighting the Switch case's ability to adapt to various situations. Creative visual transitions and high-end cinematography enhanced the storytelling.

MAKE THE SWITCH 

FROM SMART
TO WATCH

Product Highlight: The film concluded with the Apple Watch being enclosed in the Switch case, demonstrating its functionality and style.

Tagline: Closed with the memorable tagline: “Make the switch from smart to watch.”

Results: The campaign successfully communicated the product's versatility and relevance, resonating strongly with the target audience. Achieved high engagement and positive feedback across social media platforms, boosting brand visibility and appeal.

Conclusion: The Switch Smartwatch Case campaign effectively connected the product's functionality with its users' everyday versatility. By featuring relatable heroes and compelling visuals, the campaign conveyed a powerful message that elevated the brand and engaged the audience.

Thank you,come again

Stockholm, SWE 
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com

© JOHAN MIRSCH PEIRIS 2024