EYEWEAR COLLECTION

EYEWEAR COLLECTION

Objective: Introduce Daniel Wellington’s new eyewear category and present a unique array of eyewear designs to the market, while also launching the Quadro Studio watch that shares the same '70s vibe.

Background: Upon receiving the brief, we aimed to not only launch the new eyewear line but also give each design a distinct personality. The new Acetate-Dark Havana and Brown Demi frames, with their cool '70s vibe, immediately sparked our creativity. Additionally, we introduced the Quadro Studio watch, which complements the eyewear with its '70s-inspired design.

Inspiration: We drew inspiration from filmmakers like Quentin Tarantino and Guy Ritchie, known for their ability to introduce characters vividly and concisely. We aimed to emulate their style by creating memorable personalities for each eyewear design.

Strategy: Character Development: Each eyewear design was given its own personality and typeface, encouraging customers and influencers to find a frame that matched their style.

The AMBLER: Cool, calm, and relaxed.
The ARCH: Smooth, confident, and sleek.
The GRANDE: Big, bold, and powerful.
The LYNX: Intense, fierce, and stunning.
The AVION: Fearless while calm and collected.

Execution: Campaign Concept: Blended the vibrant, warm, and eclectic energy of the '70s with a modern edge. Each character's introduction was designed to highlight their unique traits, using dynamic visuals and distinctive typography.

Visual and Narrative Elements: Created engaging content that presented each frame as a character, complete with a backstory that emphasized their individual styles. This approach was designed to resonate with both customers and influencers.

Marketing Channels: Leveraged social media platforms, influencer partnerships, and targeted advertising to maximize reach and engagement.

Results: The campaign was a resounding success, selling over 10,000 sunglasses within the first few months. 

Conclusion: By giving each eyewear design a unique personality and creating a compelling narrative around them, We not only introduced new product categories but also inspired customers to express their own styles. The campaign’s blend of '70s nostalgia and modern flair resonated strongly with the audience, driving significant sales and enhancing brand appeal.

Thank you,come again

Stockholm, SWE 
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com

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