MOMENTS – Johan Mirsch Peiris

#DWMOMENTS

DW MOMENTS

Objective: Highlight life’s most significant moments to create an authentic and engaging brand narrative for Daniel Wellington.

Concept: Insight: Our most important memories are defined by unique moments.

Strategy: Developed #DWMOMENTS to focus on these memorable experiences, aligning with our brand values.

Execution: Interviews and Storytelling: I Conducted in-depth interviews with actors, influencers, and sports stars worldwide. And they shared their most significant life moments, providing a human touch to our brand.

Community Engagement: We invited our global community to participate by sharing their own moments with #dwmoments and encouraged user-generated content to expand the campaign’s reach and authenticity.

We distributed content across all digital channels, including YouTube, Instagram, Facebook, and Twitter and integrated the campaign in retail stores to create a cohesive online and offline brand experience.

Results: Achieved 40 million impressions on YouTube, significantly increasing brand visibility. We experienced a 30.1% increase in relative brand lift, indicating enhanced brand perception and engagement.

Conclusion: The #DWMOMENTS campaign successfully captured and celebrated meaningful moments, resonating deeply with our audience. This approach to branding helped us solidify our presence in the market, driving both engagement and growth.

Thank you,come again

Stockholm, SWE
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com