BE THE ONE

Objective: Merge Daniel Wellington’s real-world products with the online dating scene of Gen Z and Millennials to tell a modern love story.

Background: Changing Dynamics: The internet is reshaping how people find love and strengthen friendships. Digital interactions are now deeply integrated with real-life relationships, creating a new set of rules.

Key Insights:

• 5% of young people would feel isolated without technology to communicate with friends.
  
• 50% of Gen Z blend social media with other ways of interacting with friends.
  
• Millennials spend an average of 10 hours per week on dating apps.
  
• 67% of Gen Z and millennials use apps to find steady relationships, not one-night stands.
  

Execution: We created a love story where emotions were conveyed through subtle looks, smiles, and ongoing online chats. This approach moved the narrative forward, illustrating the search for the right one.

Product Integration: We incorporated Daniel Wellington products as key elements in the love story, portraying them as the ultimate love message.

Results: The campaign successfully resonated with the target audience by reflecting their real-life experiences and aspirations.
Strengthened the emotional connection between the brand and its customers.

Conclusion: The Valentine’s Day campaign effectively captured the essence of modern love and friendship. By seamlessly integrating our products, we told a compelling story that connected with our target audience. 

Thank you,come again

Stockholm, SWE 
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com

© JOHAN MIRSCH PEIRIS 2024