FROM IT
TO IT

FROM IT TO IT

Objective: Launch the new Switch smartwatch case and position it as a must-have accessory in the smartwatch market.

Strategy: Target Audience: Identified IT professionals as our key influencers. They are trusted, tech-savvy, and at the forefront of the rapidly evolving tech industry. Our goal was to rebrand IT professionals as trendsetters—the new "it" guys.

Platform Choice: Selected LinkedIn, an unconventional yet strategic platform for retail marketing, to directly engage with our target audience.
Execution:

Live-Streamed Runway Show: On launch day, we hosted a live-streamed runway event on LinkedIn. Selected IT professionals modeled the Switch smartwatch case, demonstrating how their Apple Watches transitioned from smart to stylish. This event highlighted their transformation from IT-guys to "it" guys.

Engaging Content: Created engaging and shareable content around the runway event, amplifying the reach and impact of the campaign.
Results:

Sales Success: The Switch smartwatch case quickly became one of our top-selling products for men.

Market Penetration: Achieved record sales, making the Switch case Daniel Wellington’s best-selling watch accessory in the Japanese market.

Conclusion: By leveraging the influence of IT professionals and utilizing LinkedIn for a high-impact launch, we successfully introduced the Switch smartwatch case. The campaign not only redefined the image of IT professionals but also drove significant sales, establishing the Switch case as a key product in Daniel Wellington’s lineup.

Thank you,come again

Stockholm, SWE 
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com

© JOHAN MIRSCH PEIRIS 2024