YOU & ME

YOU & ME

Objective: Celebrate inclusivity and diversity by reinforcing Daniel Wellington's values in the Valentine's Day campaign.

Challenge: Create a campaign that embodies the message that love transcends culture and gender, resonating deeply with a diverse audience.

Concept Development: The "You & Me" campaign aimed to illustrate that falling in love is about finding happiness, affection, and companionship, regardless of sexual orientation or cultural background. We emphasized that everyone deserves to be loved and cared for.

Visual and Narrative Elements: We developed a series of heartfelt visuals and stories depicting diverse couples sharing moments of love and connection, reflecting the inclusivity of all relationships.

Social Media Integration: We leveraged platforms like Instagram, Facebook, and TikTok to spread the message, using the hashtag #LoveIsLove to unify the campaign across channels and encouraged followers to share their own love stories and experiences, fostering a sense of community and participation.

Results: The campaign resonated strongly with the target audience, leading to a remarkable +335% Return on Ad Spend (ROAS).
Successfully reinforced the brand's commitment to inclusivity and diversity, enhancing brand loyalty and engagement.

Conclusion: The "You & Me" campaign for Valentine's Day was a success, effectively conveying that love is universal and should be celebrated in all its forms. It not only boosted sales but also strengthened Daniel Wellington's brand image as an inclusive and supportive community.

Thank you,come again

Stockholm, SWE 
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com

© JOHAN MIRSCH PEIRIS 2024