About – Johan Mirsch Peiris

CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES • CREATIVE DIRECTION • BRAND STRATEGY  • BRANDING & IDENTITY• SOCIAL MEDIA & DIGITAL MARKETING  • CONCEPT DEVELOPMENT & EXECUTION • COPYWRITING & ART DIRECTION • LEADERSHIP • BUILDING CREATIVE TEAMS • AI CREATIVES •

Hi there...

I´m Johan

—I'm a seasoned Creative Director with over 10 years of experience in various creative roles, specializing in brand-strategy, creative direction, and digital marketing. I love developing brand concepts and compelling narratives that resonate with consumers across different cultures and markets.

Right now, I'm leading the creative direction for Åhléns, a leading Swedish department store chain with a strong focus on fashion, beauty, and lifestyle. My journey has taken me across the globe, working with campaigns and creators in India, China, APAC, EMEA, and the US, as well as managing creative teams in these regions.

I have led the global brand team at Daniel Wellington, one of the world's fastest-growing watch and accessories brands, where I spearheaded numerous impactful projects and cross-media campaigns.

My experience extends beyond fashion and consumer goods. I've collaborated with a diverse range of brands, both online and offline, from TV3 and Bacardi to Electrolux and Heineken. This versatility has allowed me to thrive in various creative environments, leading teams during times of transition or growth. I'm passionate about creating an open working culture that fosters humor, collaboration, and shared ideas to achieve creative excellence.

Inclusivity and diversity are at the heart of my approach. I believe that for a brand to truly connect with consumers, it must reflect a part of themselves. The story of the product, service, and company values should shine through in branding and corporate identity. Ultimately, my passion lies in developing great concepts that deliver value, impact, and emotion.

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MASTER'S DEGREE MARKETING • UPPSALA UNIVERSITY  

EXECUTIVE MBA BRAND MANAGEMENT • MARKETING WEEK MINI MBA

DIGITAL CREATIVE/STRATEGIST • BERGHS SCHOOL OF COMMUNICATION  

AI CREATIVE • MAVEN AI BOOTCAMP

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Creative Director | Åhléns
Jan 2023 - Present

I am tasked with establishing a creative and stylistic direction for the Åhléns brand department, which involves developing a new marketing strategy that unifies our three business areas, namely beauty, home, and fashion. I'm managing the creative team and responsible for guiding the creative vision, structuring our campaigns, and always-on offerings online and offline. Additionally, I lead the efforts to create a new graphic identity for all marketing materials and develop a strategy that strengthens the brand's presence in our stores. I manage a team of copywriters, designers, art directors, and photographers. My role is to conceive and implement concepts, storytelling, and strategies in a variety of creative projects.

Global Creative Director | Daniel Wellington
Jul 2021 - Dec 2022

Lead the creative direction and style for our brand division, overseeing creative teams across China, EMEA, India, and the US, and coordinating their efforts. Guide a talented group of copywriters, designers, art directors, as well as project and production managers in driving the creative and promotional activities to launch our products successfully. Develop and enforce concepts, guidelines, and strategies across a range of creative initiatives. Innovate and oversee timelines and outcomes for creative ideas designed to engage our target audience. Hold ultimate accountability for creating diverse campaigns across India, China, APAC, EMEA, and the US.Lead the creative direction and style for our brand division, overseeing creative teams across China, EMEA, India, and the US, and coordinating their efforts. Guide a talented group of copywriters, designers, art directors, as well as project and production managers in driving the creative and promotional activities to launch our products successfully. Develop and enforce concepts, guidelines, and strategies across a range of creative initiatives. Innovate and oversee timelines and outcomes for creative ideas designed to engage our target audience. Hold ultimate accountability for creating diverse campaigns across India, China, APAC, EMEA, and the US.

● Achieved over 500% return on ad spend (ROAS) by managing multiple dynamic web campaigns.

● Directed digital content creation, leveraging the Google marketing funnel and the SEE, THINK, DO strategy.

● Crafted and implemented the brand vision, conducted a comprehensive brand overhaul, and introduced a new visual identity, with a focus on social and mobile-first content strategies.

Global Copy & Brand Manager | Daniel Wellington
Jan 2021 - Jul 2021

I served as the main point of contact for developing and executing marketing strategies. I guided our brand strategies to drive growth and expansion, using various data sets to boost volume and profitability. Additionally, I shaped and fine-tuned the creative direction for international markets, setting the core brand values.I served as the main point of contact for developing and executing marketing strategies. I guided our brand strategies to drive growth and expansion, using various data sets to boost volume and profitability. Additionally, I shaped and fine-tuned the creative direction for international markets, setting the core brand values.

● Converted commercial briefs into innovative creative briefs via strategic planning.

● Led initiatives to uphold brand integrity and established the tone of voice for campaigns and the product portfolio.

● Developed, implemented, and continuously updated creative strategies for global markets to boost profitability.

Global Lead Copywriter | Daniel Wellington
Oct 2018 - Jan 2021

As the lead creative copywriter, I ensured the copy maintained a cohesive flow throughout each marketing piece. Additionally, I led the creation and implementation of innovative content for product portfolios and campaigns, overseeing a team of junior and senior copywriters. Managed the translation process to ensure our tone of voice was consistent across all 43 markets.As the lead creative copywriter, I ensured the copy maintained a cohesive flow throughout each marketing piece. Additionally, I led the creation and implementation of innovative content for product portfolios and campaigns, overseeing a team of junior and senior copywriters. Managed the translation process to ensure our tone of voice was consistent across all 43 markets.

● Transformed storytelling into campaigns in social, paid, and own channels.

● Established company's goal, vision, and brand values, as well as drove strategic brand building.

● Set the names and established the naming structure of all new Daniel Wellington products

Freelance Senior Copywriter | BBH & Berghs Studio
Jun 2017 - Oct 2018

Working for BBH with clients such as TrueCaller, and Rebtel helping them refresh their brand vision, also supporting them in implementing their new TOV in product and UX-copy. Working for Berghs Studio with clients such as SJ, Piratförlaget, Lundbergs, and Coty, providing brand and campaign copy. Providing digital concepts for social media.

Creative Director & Copywriter | Telegraf
Dec 2012 - Oct 2018

I worked closely with marketing teams to brainstorm and create a range of marketing materials. As the creative director and copywriter, I handled projects for clients like Heineken, Danske Bank, Norrlandsguld, Bacardi, Apollo, Willys, Electrolux, and Swedish Match. I also led a team of freelance designers, art directors, and video editors.
—Introduced new concepts for Heineken's collaboration with Way Out West and Swedish Match's Onico brand.

Scriptwriter | Strix Television & Life of Bellman
2009-2011

Crafted scripts and developed believable plots and characters. Designed blueprints of script as per concepts. Designed story elements aimed at translating creative vision into stories for production, focusing on storyline and target audience. Worked with clients like TV3, Tele 2, Musical Life of Bellman.

Junior consultant | Prime & United Minds
2008-2009

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Thank you,come again

Stockholm, SWE
Phone: +46 0708 69 1988
Email: peiris.johan@gmail.com